Sony Playstation

Originally, the Playstation was going to be a Super NES/Super Famicom add-on that Nintendo could use to counter the Sega CD. Yes, believe it or not, Nintendo and Sony, for a time, were working together. But when Nintendo betrayed Sony for Philips, Ken Kutagari convinced Sony to continue work on the Playstation, and Sony succeded in gathering a large amount of video game companies to develop games for the Playstation. Sony also succeded in marketing the Playstation to the older audience as well as targeting the younger audience. Sony also succceded in creating hype over the Playstation launch. Sony also succeded in creating a powerful 32-bit system that could compete with Nintendo and Sega's next-gen systems. When the Playstation launched and sold hundreds of thousands in it's first week, Sony knew they had a winner, and the Playstation continued to outsell every other system up until 2000, when the Playstation 2 came out. The Playstation also became the first console to reach the 100 million mark in the number of units sold. The Playstation also had a very long production run. It lasted from 1995 (1994 in Japan) up until early 2005. The Playstation could be considered one of the most successful consoles of all time.

Worldwide Name: Sony Playstation Computer Entertainment System

Market Share in Beginning of Lifespan: Unknown

Market Share in Middle of Lifespan: 50%

Market Share in End of Lifespan: Unknown (Over 50%)

Best-Selling Game: Gran Turismo (10 million)

A 32-Bit System

Price at Launch: $300.00

Number of Units Sold: 100 million

Slogans:

Never underestimate the power of Playstation.

Fly, Playstation! Fly!

Released in Japan in: 1994

Released Worldwide in: 1995

Discontinued Worldwide in: 2005

Popularity Compared to Competitors:

In Japan:

1st-Sony Playstation

2nd-Sega Saturn

3rd-Nintendo 64

In America:

1st-Sony Playstation

2nd-Nintendo 64

3rd-Sega Saturn

In Europe:

1st-Sony Playstation

2nd-Nintendo 64

3rd-Sega Saturn

Graphics Comparison:

1st-Nintendo 64

2nd-Sony Playstation

3rd-Sega Saturn