NEC

In the mid-1980's, Nintendo was dominating the Japanese video game market with barely any competition. NEC decided to enter the market, and released the PC Engine in 1987. Thanks to excellent advertising, the fact that the PC Engine was 16-bit (The NES was 8-bit), and a huge number of high-quality games, the PC Engine was a huge success, and the PC Engine was outselling the Famicom by a small margin in Japan. NEC decided in 1988 that they wanted to enter the American market, so in 1989, NEC released the PC Engine in America, where it was called the TurboGrafx16. Unfortunately, the Sega Genesis was launching around that time, and many other problems caused the TurboGrafx16 to fail to pick up much popularity outside of Japan, which is why you've probably never heard of NEC or the TurboGrafx16. However, it wasn't a total failure outside the Japanese market, and many games on the TG16 sold relatively well, and many loved NEC's funny and direct commercials. NEC also tried to enter the portable market with the TurboExpress, but failed to gain much popularity. NEC exited the market in 1998, but the TurboGrafx16/PC Engine remained popular and saw some Japanese releases from other companies up until 2000.