Sega GameGear

Sega desperately wanted a share of the portable market, and Sega thought that if they could market a portable system with a color screen, compared to the original GameBoy's green-ish screen, that system might be able to have more commercial appeal, thus capturing a large percent of the market. Unfortunately, the GameGear's color screen caused many problems. The battery life for the GameGear was only about 5 hours, compared to the GameBoy's 15 hours, and the GameGear costed $150.00 at launch, compared to the GameBoy's price tag of only $100.00. The GameGear also suffered from a lack of support from video game companies due to the restrictive contract Nintendo put on GameBoy developers that forbade them from making a game on any non-Nintendo system. In the end, the GameGear only ended up with 9% of the market, and instead of competing with the GameBoy ended up trying to eat up the small percent of the market the Atari Lynx and TurboExpress had.

Worldwide Name: Sega GameGear

Market Share in Beginning of Lifespan: Unknown

Market Share in Middle of Lifespan: 9%

Market Share in End of Lifespan: Unknown%

Best-Selling Game: Sonic Chaos. (Unknown number of copies sold)

An 8-Bit System

Price at Launch: $150.00

Number of Units Sold: 10 million

Slogans:

Sega does what Nintendon't

The GameGear seperates the men from the boys

SEGA!!!

Released Worldwide in: 1990

Discontinued in: 1997

Popularity Compared to Competitors:

In Japan:

1st-Nintendo GameBoy

2nd-Sega GameGear

3rd-Atari Lynx

In America:

1st-Nintendo GameBoy

2nd-Sega GameGear

3rd-Atari Lynx

In Europe:

1st-Nintendo GameBoy

2nd-Sega GameGear

3rd-Atari Lynx

Graphics Comparison:

1st-Sega GameGear

2nd-Atari Lynx

3rd-Nintendo GameBoy